Reimagining a giant
Arrow Electronics - Denver, CO
Arrow is everywhere. From phones and laptops to data centers, driverless cars, and lifesaving devices. If it computes, connects, or controls, its tech was probably bought, sold, distributed, manufactured, developed, or recycled by Arrow.
This diversity and depth means Arrow faces a challenge when summarizing their work. As step one of a significant digital transformation, Arrow wanted to reimagine the homepage experience to emphasize its whole brand offering.
After a comprehensive UX design exercise, our expert UI teams took the challenge to design a page that reimagined the brand's presence while protecting the current brand guidelines. My design execution was selected, and I was responsible for driving the design from concept through delivery.
Contribution:
Creative direction
UI design
Design prototyping
Design delivery and development oversight
Old design: Outdated, electronic components focus
New design: Brand interactive experience
Check it out at: www.arrow.com
