Be the future
Phillips 66 Motor fuels - Houston, TX
With a long sales cycle, Phillips 66 and associated brands Conoco and 76 are always on the move to stay top of mind with their B2B audience. For the year 2022, I collaborated in leading the team to generate a new campaign concept with an updated visual direction. This new campaign direction served as a message and style guide for all marketing efforts throughout the year.
In the search to position the brand in a future-forward light, we developed the "be the future" campaign. This campaign focuses on the innovative developments the brand invests in to improve customer experience and, ultimately, their client's bottom line. We arrived at an inspirational and intriguing tone of voice with campaign visuals that used graphic elements to position the brand in a tech and futuristic space.
From landing pages to direct mail pieces, I worked with multiple teams to deliver all the campaign assets needed throughout the year. This campaign yielded significant results, making it the best in the five most recent years.
Contribution:
· Campaign concept and visual development
· Art direction, concepting, and oversight for the production of digital and print assets
