When every second counts

Bell has always pushed aviation forward, from breaking sound barriers to supporting lunar missions. But in the race for the U.S. Army’s Future Long-Range Assault Aircraft (FLRAA) and Future Attack Reconnaissance Aircraft (FARA), the moment demanded more than legacy. With the V-280 Valor and 360 Invictus as Bell’s entry into this billion-dollar military modernization program, our team was tasked to lead a high-impact campaign that could shift perception and secure internal and external support.

We built a nimble, multichannel creative engine and adapted quickly to evolving timelines and messaging priorities. Across print, OOH, digital, DOOH, and events, I served as art director through key phases, steering concept development and ensuring sharp execution under tight deadlines. A notable highlight was an AR activation at a key event to showcase Bell’s future-forward vision in an immersive and memorable way.

In December 2022, Bell was awarded the U.S. Army contract, validating the campaign’s role in influencing opinion and driving momentum.