Advancing product awareness

Bell - Dallas, USA

To create the technology that will maintain the U.S. Army at the edge of technology, you must challenge what is possible. Bell has redefined flight for decades, from being the first to break the sound barrier and certify a commercial helicopter to being part of NASA's first lunar mission and delivering future technology for aviation. With the V-280 Valor, Bell was part of the U.S. Army's billion-dollar ask for a Future Long Range Assault Aircraft (FLRAA).

Our team was tasked to lead the campaign to help influence key audiences to vote for Bell to be awarded this contract. On December 2022, Bell Trexton was awarded the contract. 

Contribution:

· Develop new campaign creative
· Lead and oversee creative for omnichannel campaigns
· Concept and lead the development of an augmented reality (AR) experience
· Art direction and oversight for the production of digital and print assets

 

Event activations

 

AR Experience