Launching a brand in record time

The Shyft Group tasked our team with launching its new brand, Blue Arc, and a suite of products designed to spark an EV revolution in commercial industries. From a flagship EV fleet vehicle to mobile charging stations, we developed a complete brand platform and visual identity on a tight deadline.

Our team delivered a cohesive, compelling presence where previous agencies had struggled. Our team also planned, shot, and produced a brand video featuring innovative concept lighting, earning a Telly Award for craft lighting. Alongside this, we created a full suite of brand assets to support the launch across every touchpoint, delivering a bold, fully realized brand faster than ever.