Charge Ahead
The Shyft Group - Charlotte, MI
The Shyft Group was set to launch its brand Blue Arc with a series of products to start an EV revolution in commercial industries. From a flagship EV fleet vehicle to mobile charging stations, the new brand challenged our team to create a brand platform and identity for launching their products on a tight deadline after facing challenges with other agencies.
Contribution:
· Brand creative platform development
· Design system and brand visual identity
· Art direction of launch materials including: vehicle wrap, video, event booth graphics, landing page templates, sales sheets, and brochures
