Ecolab dominated large-scale enterprise cleaning, but small-format restaurants and cafés remained underserved, relying on costly or inefficient solutions. ReadyDose was developed to bridge this gap with a compact, sustainable, professional-grade tablet system.

What began strictly as a local campaign brief was completely transformed by a foundational creative breakthrough. The concept, “A Cleaning Team in a Tablet,” proved so structurally sound and universally scalable that it expanded the project's scope into a multi-award-winning global platform. Utilizing CGI, a distinct stop-motion aesthetic, and a nostalgic jingle, the campaign was successfully localized across diverse international markets—from independent U.S. diners to national enterprise coffee chains in China.