Creating a new perspective
Portland, OR USA
Green Jay is a cannabis accessories brand designed to target the new cannabis consumer after legalization. Seeing things from a different angle - a place where the natural is sought after and stigmas are left behind; this was our core principle as we developed the brand.
We created a modern and discreet identity, making it easy for the new cannabis consumer to identify with. Over three years, our collaboration helped achieve successful funding and bring to life a brand platform that stays strong in retail.
Contribution:
· Brand strategy
· Brand identity
· Industrial design
· Photography direction and production
· Website design
· Creative direction for:
· Packaging design
· Investor pitch presentations
· Point of purchase graphic design
· Social media assets
