A new altitude for event engagements
Phillips 66 Aviation isn’t just present at industry events, they make them memorable. Every year, they sponsor and exhibit at multiple trade shows, leveraging these experiences to spark positive brand sentiment and drive meaningful leads.
From 2021 to 2023, I led the creative vision as Art Director, shaping immersive visual concepts and activations that resonated with diverse audiences. Whether it was a high-energy bar crawl, a sun-soaked beach walk, or milestone anniversary celebrations, I collaborated with a tight-knit team to craft themes and activations that captivated attendees before, during, and long after the events. The results spoke for themselves: each activation consistently generated 500+ leads and elevated Phillips 66 Aviation’s brand presence across the industry.
Contribution:
Event theme concepting | Production team oversight | Client relations