Every four years, Phillips 66 Motor Fuels brings customers together for a marquee conference that blends networking, education, and vision-setting. For customers, it is a chance to deepen industry knowledge and connections. For Phillips 66, it is a rare opportunity to strengthen bottom-of-funnel relationships and showcase leadership’s role in shaping the future.

Our team was tasked with creating the event’s visual identity and experience design at a pivotal moment. With the energy sector shifting toward electrification and new technologies, Phillips 66 needed more than an event look.

We developed a bold identity system that captured momentum, optimism, and connection, using dynamic visuals and a unifying design language across signage, stage design, and attendee touchpoints. The result was an event that not only drove attendance but reinforced Phillips 66’s position as a forward-thinking partner in a rapidly evolving industry.