Generating buzz
Phillips 66 Motor fuels - Houston, TX
Phillips 66 Motor Fuels organizes a customer conference every four years. For customers, this conference serves as a critical event for networking and education about the industry. For Phillips 66, this is an excellent opportunity to nurture bottom-of-funnel accounts and position the role of key internal leadership.
My team got tasked with creating a visual identity and overall experience design to create excitement, increase attendance, and support the brand sentiment throughout the event.
Contribution:
· Event visual identity
· Identity collateral and guidelines
· Conference environmental design
· Booth graphics and activation design
· Art direction and oversight for the production of digital and print assets
