A cleaning team in a tablet

Ecolab had long dominated large-scale cleaning, but small-format restaurants and cafés were left underserved, relying on inefficient or costly solutions. ReadyDose was created to fill that gap with a compact, professional-grade tablet designed for ease, affordability, and sustainability.

I helped lead the ideation that transformed a regional pitch into the global creative platform “a cleaning team in a tablet,” using CGI, stop-motion style, and nostalgic jingle style to bring the product to life in a way that felt both fun and powerful.

From there, the idea was scaled into a fully localized campaign, reaching audiences from independent U.S. restaurants to national coffee chains in China and driving results that outperformed expectations across every channel.