From Ingredient to Inspiration

Kalsec, a global leader in natural food ingredients, saw untapped potential in its high-performance hop solutions but needed a distinct brand to connect directly with brewers. We created KalHops, a bold identity that speaks the language of craft while amplifying Kalsec’s expertise.

At the heart of the brand is “Brew Extraordinary,” an idea that celebrates the artistry behind every pour and positions KalHops as the spark that helps brewers transform good into unforgettable.

Visually, the system captures the moment when everything locks into place. The brand system shapes and angles converge to mirror the precision and creativity of brewing. A modern palette, crisp typography, and bold photography set the stage for a brand that balances science with craft. We extended this into packaging design and delivered the foundational assets that enabled KalHops’ launch.