Turning into a community partner

InCommon, a trusted provider of identity and access management solutions for research and education, faced a familiar problem: their brand hadn’t kept pace with their impact. Their audience was confused abouut what they did, the internal teams struggled to articulate the company value and the identity lacked the clarity and energy needed to compete in the space.

After deep research by the strategy department and creative sessions we landed in the message of “forward together”. This community story helps us connect and explain the value of the company in a memorable way. with