From behind the wall to the spotlight

Arrow is everywhere. From phones and laptops to data centers, driverless cars, and lifesaving devices. If it computes, connects, or controls, its tech was probably bought, sold, distributed, manufactured, developed, or recycled by Arrow. 

This diversity and depth means Arrow faces a challenge when summarizing their work. As step one of a significant digital transformation, Arrow wanted to reimagine the homepage experience to emphasize its whole brand offering. 

After a comprehensive UX design exercise, our expert UI teams took the challenge to design a page that reimagined the brand's presence while protecting the current brand guidelines. My design execution was selected, and I was responsible for driving the design from concept through delivery.