From behind the wall to the spotlight

Uponor, a global leader in potable water systems, faced a pivotal moment: launching a new product line into a competitive market while navigating an acquisition. Known for products hidden behind walls, the brand needed to step forward with clarity and confidence.

Our answer was “How the Future Flows”. We created a creative platform that elevated technical reliability into a bold, future-forward story. At its center, a witty, visually striking film dramatized the calm assurance of leak-free systems, amplified by a wrapped mobile tour truck, immersive sales tools, and dynamic point-of-sale.

By transforming invisibility into impact, we repositioned Uponor from a quiet supplier to industry fame by owning the narrative at a critical moment of change.

Contribution:

Campaign strategy and ideation | Art and film direction | Client relations