Hey,
I’m Gabriel.
I’m an Associate Creative Director based in Denver, Colorado.
My creative vision took shape across borders—born in Venezuela, lived in Germany, trained in Spain, and rooted in Colorado for over a decade.
I entered the industry through industrial design, driven by a desire to build products that impacted the world. That discipline taught me that design is never just about the object. It is a calculated response to human behavior, and a creative’s true role is to decode that behavior.
Moving from products to brands and campaigns was a natural evolution. Today, I anchor my creative direction in that same rigor. By stripping away the obvious, I locate the exact line where human emotion meets business strategy.
When I’m not directing global campaigns or building AI operational frameworks for creative teams, I’m usually writing songs, spending time with my wife and dog, or heading out into the mountains.
More than a decade of craft.
Built for any scale.
My career has evolved from building brands from the ground up at my own independent agency to directing global creative at Gravity Global.
I focus on the big picture, protecting the core idea from the initial concept all the way through to final production. This means digging in to find the right hook, executing it across digital, social, print, and video, and crafting the precise toolkits that keep multidisciplinary teams aligned. Beyond the creative craft, my role is about leading the pitch, steering the execution, and navigating stakeholder realities.
Ultimately, whether I am helping a fast-scaling founder build their foundation or driving a large campaign for a Fortune 500 client, the approach doesn’t change. I am driven by the clarity of a creative breakthrough—finding the correct solution and making sure the work holds its weight for the business.
Associate Creative Director (Art)
Gravity Global – Denver, CO
2025 – Present
Senior Art Director
Gravity Global – Denver, CO
2022 – 2024
Art Director
9thWonder – Denver, CO
2021 – 2022
Creative Director – Founder
Yoy Design Agency – Fort Collins, CO
2014 – 2021
2008 – 2014
Design Lead – E-Flux
Experience Designer – Design Dies
Industrial Design Internship – BMW
Brand identity
Crafting distinctive identities and scalable design systems rooted in human psychology and built to last.
Art direction
Leading the visual narrative and directing multidisciplinary teams across large-scale physical, digital, and video productions.
AI enablement
Leading exploration and defining the workflows and operational frameworks that integrate artificial intelligence into modern creative production.
Campaigns
Shaping high-impact, cross-channel campaigns that support immediate business runway while maintaining brand integrity.
Leadership
Guiding strategy, leading pitches, managing executive stakeholders, and protecting creative execution.
Operations
Designing structured processes and systems that eliminate bloat and turn creative ambition into precise execution.
Awards
2026 Corporate Content Awards
Ecolab: Gold – Best Use of Digital
Ecolab: Gold – Best Use of Visual Property
Ecolab: Silver – Best Use of Animation
Ecolab: Silver – Best Use of Content on Social Media
Ecolab: Silver – Best One-Off Content Campaign
2026 AVA Awards – Platinum
Ecolab: Digital Video Creation & Emerging Media | 210. Animation
Ecolab: Content Marketing & Strategy | 57. YouTube Marketing Video
Ecolab: Web & Digital Video Craft | 205. Special Effects / Animation
Ecolab: Digital Advertising | 20c. Digital Advertising Campaign
Ecolab: Digital Marketing & Integrated Campaigns | 4c. Integrated Digital Campaign
Ecolab: Commercial & Promotional Video | 237. Product Promotion
Ecolab: Social Media & Creator Content | 106c. Social Content Campaign
Ecolab: Web & Digital Video Craft | 203. Motion Graphics
Ecolab: Video Production Craft | 297. Special Effects / Animation
Ecolab: Digital Marketing & Integrated Campaigns | 2c. Digital Marketing Campaign
Ecolab: Social Media & Creator Content | 108. Social Use of Video
Ecolab: Digital Video Creation & Emerging Media | 217. Motion Graphics – Product
Ecolab: Digital Marketing & Integrated Campaigns | 9c. Social Media Campaign
Ecolab: Short-Form Video | 176. Marketing – Product
2026 AVA Awards – Gold
UCLA: Digital Advertising | 28. Single Digital Ad
UCLA: Digital Video Creation & Emerging Media | 210. Animation
2025 Muse Award
Ecolab: Silver award for “Branded Content – B2B”
Uponor: Silver award for “Video – Business to Business”
2025 Hermes Creative Awards
Ecolab: Platinum award for “Electronic Media / Social Media / Interactive Media | Video Creativity | 182. Animation”
2025 Viddy Awards
Ecolab: Platinum award for “Non-Broadcast | Digital Technology Videos | 801. Animation”
2025 Telly Award
Ecolab: Silver award for “Craft-3D Animation”
2022 Telly Award
BlueArc: Silver award for “Craft-Lighting”
2015 – 2019 Product publications
Seasonsboards: Designboom.com
Seasonsboards: Newatlas.com
Seasonsboards: Citymagazine.si
2014 Premis Delta ADI – Silver medal
IED thesis project: Meetube