Hey there!

My name is Gabriel, and I'm a Senior Art Director working and living in Colorado. I started my career as an industrial designer and quickly discovered deep value in branding and marketing. Over the years, I have been a key player in developing brands, campaigns, products, and creative strategies using my fine-tuned communication, design, and critical thinking skills. I feel strongly that a great product or idea is not worth anything if it's not presented to the right people, at the right moment, in the right way.

My life started in Venezuela, and I later moved to Europe to pursue design. I have been located in Colorado for over 10 years now. I speak Spanish, English, and German and am passionate about business entrepreneurship, songwriting, and music production. My curiosity has led me to a unique career path – one that I am very proud of and excited to continue.

Senior Art Director
Gravity Global - Denver, CO
2022 - Present

Art Director
9thWonder - Denver, CO
2021 - 2022

Co-founder & Creative Lead
Yoy Design Agency - Fort Collins, CO
2014 - Present

Design Lead & Operations Management
E-Flux - Fort Collins, CO
2014 - 2021

Founder & Design Lead
Seasons Boards - Fort Collins, CO
2014 - 2016

Designer
Design Dies - Barcelona, Spain
2013-2014

Exchange Program Internship
BMW Group - Leipzig, Germany
2008

My creative approach

Design outlines how something works; it is a set of decisions that sets a plan in motion. This said design is not only how it looks and feels but a force to convert business goals into real-world strategies and executions.

I like to look at the broader business picture and work with strategists, client service, and media teams to generate impactful ideas that elevate businesses. From there, I separate and simplify ideas and find unique ways to communicate them to the masses.

Design & Success

I joined the creative industry because I love good design. The type that is not seen because it feels so natural and harmonious that it just fits right in, but at the same time, it is so loud that it influences and makes people fall in love with what they see.

I am obsessed with success and what we must overcome to get there. While success requires a decent amount of luck, I believe the right ideas presented to the right audiences at the right time are more than half the battle.